Public-Private Partnerships Should be a Two-Way Relationship

Public-private partnerships are not a new concept to emergency management.  There are municipalities, regional areas, and states that have formed committees and strategized how the private sector can provide support during a disaster.  Certainly we have seen a lot of support, on both a large scale and locally, from the ‘big box’ stores, such as Wal-Mart, Lowes, and Home Depot.  Tide’s Loads of Hope program, something so simple but extraordinarily impactful, provides a means for disaster victims to have clean clothing.  Insurance companies have established a response capability to expedite their assessments and services to their clients.  Private sector partners know that these things are not just good public relations, but that they have a means of supporting communities that government and relief organizations may not.

There is another aspect to public-private partnerships that doesn’t seem to be widely addressed, and that’s the community business.  How can they help the community in a disaster?  First, business continuity is essential, since they may also be impacted by the disaster.  Small businesses don’t have the level of capability to leverage that large companies do.  Yes, the SBA can help them with long-term recovery, but the ability of some small businesses to get back to operations quickly can directly help a community recover.  I work with a lot of small communities, many of them serviced by small shops and independent grocers.  There are no big box stores for many, many miles.  For grocers, power outages result in spoiled food.  Road closures result in crippling supply chain problems.  While we’d like all businesses to have mitigation measures and preparedness for disasters, many small businesses simply don’t have the capitol to invest in things like generators and they obviously can’t control road closures.

What’s to be done?  Local municipalities absolutely need to bring these small business owners to the table, establish relationships, identify their needs, and consider identifying them as part of the community’s critical infrastructure.  The resilience of small grocers, lumber companies, and other purveyors is essential to the resilience and recovery of so many small towns.  The impacts are easy to see… if a store can keep running, they are not only providing essential goods and services to the community, they are also supporting the economy by keeping their employees working. What do they need?  Things like power and access, obviously, but tangential things like the availability of child care is huge.  Following disasters schools usually close and often become community shelters. Many parents work when their kids are in school.  If school is closed, they need access to child care.

How far can government go in supporting the private sector?  Many governments tend to avoid supporting the private sector as if it were some kind of disease.  It took many months to convince FEMA in the aftermath of Sandy to make dredging of private marinas eligible for disaster cost recovery.  These marinas (mostly small businesses themselves) support capabilities of fire and police watercraft, recreation (which has economic impact), and a significant fishing and crabbing industry, which is the livelihood of many off and on shore.  Obviously, FEMA needs to maintain accountability of funds and ensure they are being spent appropriately, but a big part of this was resistance to the idea of government providing direct support to the private sector.

While I agree that there are many nuances to this situation, it seems that in many cases the impact of small, local businesses in short-term recovery are disregarded, especially by state and federal governments, and that there exists a one-way door for business participation, where in this ‘partnership’ they are asked to provide goods and services, but how is government contributing to that partnership?  With the big box stores and other large companies, local governments certainly help with some permit expediting and perhaps physical space to set up and access to utilities, there is typically not much support required beyond that.  Small businesses may need more direct support to recover.  They may need help clearing their private access road or parking lot.  They may need the public road they are located on to be cleared for traffic sooner.  They may need a generator that can power their building.  They may need quantities of potable water brought on-site.  Their employees may need child care or public transportation.  These are things they either can’t immediately afford or simply don’t have access to. Local government may have better access to these resources, though, and with the justification of these small businesses providing essential goods and services to the community, the choice is easy.

Does this open government to potential criticism?  Absolutely.  Some business owners may claim discriminatory practices of government supporting some businesses and not others.  Some tax payers may even complain about the use of tax dollars in such a fashion.  While people may always complain, legal consequences and public relations problems should certainly be mitigated.  The road to addressing this is preparedness.  Engage your local attorney and the legal council for the state’s emergency management agency.  Municipal laws and state laws regarding authorities that can be enacted during a state of emergency need to be explored to not only make sure that local government has the legal ability to provide this support, but the conditions and procedures required for doing so.  The legal sources and procedures and standards for providing this support should be documented and made part of the local emergency plan. The municipality should have a criteria for determining what types of businesses could be included in such direct support (what is regarded as the municipality’s privately owned critical infrastructure?), and even outline requirements for those businesses, such as having a business continuity plan, implementing certain resiliency measures, or participating in coordination activities prior to a disaster.  Memoranda of understanding may be required, or other legal tools to identify the terms and conditions of support.

While this type of support from government to the private sector isn’t common, there are some municipalities who do it well.  I’m certainly interested in hearing what you’ve implemented and what best practices you’ve identified.

© 2020 Timothy Riecker, CEDP

Emergency Preparedness Solutions, LLC®℠

Thoughts on How to Improve the Planning Standard

I hope everyone is settling into the new year nicely.  One of the things I started off this year doing was going through CPG 101 and providing input to FEMA for the update of this foundational document.  (note: if you haven’t yet, get your comments in now as the deadline is soon approaching!)  CPG 101, and its predecessors, are time tested and well honed in the guidance provided on the process used for planning.  While it’s frustrating to see and hear that some people still don’t use it, that’s no fault of the document itself, but rather one of human implementation, or lack thereof.

I thought I’d share some of the feedback I sent along to FEMA on what I would like to see in the CPG 101 update.  Looking over my submission, there were two main themes I followed:

  1. Integration of other doctrine and standards
  2. Development of job aids to support use and implementation

I feel that integration of other relevant doctrine and standards into CPG 101 is incredibly important.  We know that preparedness covers an array of activities, but planning is the foundational activity, which all other activities reflect upon.  In past articles I’ve addressed the need to identify these various standards collectively, to show that while these are individual activities with their own outputs, identifying how they can and should be interconnected, offering greater value if used together.  Things like Community Lifelines, THIRA/SPR, HSEEP, and Core Capabilities need to not only be mentioned often, but with examples of how they interconnect and support planning and even each other.

Job aids are tools that support implementation.  I think job aids can and should be developed and included in the updated CPG 101 for each step of the planning process.  While some of us write plans fairly often, there are many who don’t or are going into it for the first time.  These are essentially the ideal conditions for job aids.  They help guide people through the key activities, provide them with reminders, and ultimately support better outcomes. Not only would I like to see job aids, such as check lists and work sheets, for each step, I’d also think that something that covers the whole process comprehensively, essentially a project management perspective, would be incredibly helpful to many people.

There were a couple of one-off suggestions that might not fit the categories mentioned above.  One of which was having more emphasis on the value of data from the jurisdiction’s hazard mitigation plan.  The hazard analysis conducted for hazard mitigation planning is considerably thorough, and can provide great information to support a hazard analysis (or even a THIRA for those brave enough) for purposes of emergency planning.  To be honest, this was something I didn’t really learn until about ten years into my career.  Many of the people I learned from in Emergency Management often leaned so far into response that they disregarded the value of things like mitigation or recovery.  I still find this a lot in our profession.  Once I finally took the time to go through a hazard mitigation plan, I realized the incredible amount of information contained within.  In many cases, there is more information than what is needed for the hazard analysis of an emergency plan, as the narrative and analysis in a hazard mitigation plan often goes into a measure of scientific detail, but this, too, can certainly have value for emergency planning.  Similarly, I also suggested that FP 104-009-2 (the Public Assistance Program and Policy Guide) be included as a reference in CPG 101.  Jurisdictions will strongly benefit from having plans, such as those on debris management, meeting FEMA’s reimbursement guidelines.

Lastly, I encouraged FEMA to include any content that will support plan writers in developing plans that are simply more useful.  So many plans are just a lot of boilerplate narrative, that in the end don’t tell me WHO is responsible for WHAT and HOW things will get done.  It’s so easy for us to be dismissive of action steps when writing a plan, assuming that people will know who has the authority to issue a public alert or the steps involved in activating an EOC.  CPG 101 should reinforce the need for plans to define processes and actions, identify authority, and assign responsibility.  Flow charts, decision trees, maps, charts, and other graphics and job aids are incredibly helpful to ensure that a plan is thorough while also being useful.

That’s the feedback I provided to FEMA, along with a bit of narrative as to why those things are important for inclusion in an updated CPG 101.  I’m curious to hear about the feedback that others provided.  We all tackle these documents from different perspectives, and that’s why I truly appreciate the efforts FEMA makes in these public calls for comment when they are updating certain key documents.

© 2020 – Timothy Riecker, CEDP

Emergency Preparedness Solutions, LLC®℠