One of my most popular posts has been my original post on POETE from July 2014. In the 11+ years has passed since that post, I continue leveraging the concept in every way I can. In case you’ve not heard of the concept, I certainly urge you to click the link above and read my original post. Briefly, POETE stands for Planning, Organizing, Equipping, Training, and Exercises. These are collectively known as the elements of preparedness. POETE is more than a checklist to me. It’s a strategic lens for realistically building and sustaining capabilities. Whether you are building a new emergency operations plan, launching a new public health preparedness initiative, or refining multiagency coordination activities, POETE offers a structured way to think through what takes to help ensure these endeavors are implementation-ready.
While I’ve written on these in the past, my continued and diverse application of POETE has broadened my perspective on application, so here are some fresh thoughts.
Assessing – On occasion, I throw an A in front of the acronym for Assessing. While assessments are an early activity of Planning, there are also plenty of stand-alone assessment activities which should be regarded of their own accord. Assessments can and should inform everything else we do in preparedness. Good assessments can provide us with justification for certain activities and investments and can often give us a data-driven approach. Along with many of the risk assessments common across emergency management, like the Threat, Hazard Identification, and Risk Assessment (THIRA), I’d also suggest that (well written) after-action reports (AARs) can also do the job. A well-developed AAR for an incident, event, or exercise can provide objective analysis of observed activities or discussions. When writing an AAR, we should always keep in mind that part of achieving the goal of improvement may involve requests and justifications for funding.
Planning – I’ve written a lot on the topic of emergency planning through the years. Overall, my take on most emergency plans is that they suck. Horribly. They aren’t worth the time, money, or effort invested in writing them. So many people go about it wrong. A true plan needs to be a blueprint for action. Good plans are operationally-focused, guiding decisions and actions. They should not just be theory and policy, as so many are. At best, I’d call something like that a framework, but it’s certainly not a plan.
Organizing – Organizing is largely about structure, roles, and responsibilities, but you can’t even get there without first building relationships and partnerships. Everything we do in emergency management is about relationships. It’s about knowing who has the thing you need – be it a physical resource, specialized knowledge, or specific authority. Last week I wrote a new piece on Community Lifelines. The central activity of doing anything with Community Lifelines is building relationships. Once those relationships are in place, then other activities will follow.
Equipping – I’ve always been very big on tools matching the mission. Equipment in this context means any and all resources available to us. The key aspect of this is alignment. Are the tools we use matching up to our threats, our people, and our procedures? While it’s understandable to have to update procedures to match a new resource, we should be very cautious about the resource dictating procedure. Our resources need to work for us, not the other way around.
Training – I feel like we have been gradually moving away from compliance being the center of the training universe. Yes, there is still plenty of training that is required for various purposes – there should be and there will always be. But I’ve been getting more requests from clients to develop custom training because they realize that little to no training exists to meet their needs. More people are realizing, for example, that ICS training is absolutely not the fit for EOC staff. Similarly, they are realizing that existing EOC training might begin to approach their needs, but the implementation of their specific EOC model really requires customized training. Overall, training needs to be role-based. We need to be training people what we want them to do. We need to give them the knowledge to succeed, not just generalized training for a broad group hoping that people will be able to ascertain what pertains to them and what does not. We also need to realize that, since most training in emergency management is response-oriented, the things they are being trained to do are things they don’t do often and/or don’t do them under pressure. So frequency of training and job aids are essential to their success.
Exercises – The thing I do the highest volume of. Luckily, I love to do them! Exercises are about testing our plans and capabilities before they are tested for real. Pay attention to good exercise design and never forget that the end product is a worthwhile AAR. I still see so many softball AARs out there. AARs that pat people on the back for a job well done while only acknowledging the superficial opportunities to improve – often times because they don’t want to hurt anyone’s feelings. I don’t ever write an AAR for the purpose of offending anyone, but if we don’t expose what doesn’t work, the chances of it ever being addressed are so much lower than if we had documented it.
While we have the acronym of (A)POETE, it’s important to keep in mind that it’s not intended to be a linear process. It’s iterative and constantly in need of attention. Each component is informed by the others. While I generally believe that Planning is still the foundation of preparedness and it should heavily influence all other elements, those other elements can still influence Planning. POETE activities should be used to build our capabilities. These activities help us prepare with purpose, focus, and intent.
© 2025 Tim Riecker, CEDP
The Contrarian Emergency Manager 