The Emergency Manager as a Consultant

Lately I’ve gotten into watching these reality consulting shows like Bar Rescue and Restaurant: Impossible.  Both of these shows use a similar model, providing a prolific expert (Bar Rescue’s Jon Taffer and Restaurant: Impossible’s Robert Irvine) in their respective fields to aid a failing business.  These consultants are supported by a team of specialists and often a construction crew to remodel the business.  Sometimes it’s a just a few tweaks of the menu that’s needed, other times it’s a whole new way of thinking on the part of owners, management, and employees.  These are some of the best shows out there displaying conceptually some of the things consultants can do, albeit in a compressed and slightly dramatic mode.

Robert Irvine, the Consultant with Restaurant: Impossible

Robert Irvine, the Consultant with Restaurant: Impossible

That said, as many of my readers know, I work as an emergency management and homeland security consultant.  I’ve worked in the ranks of emergency management and public safety now for nearly 19 years.  Through this time, I’ve had the pleasure of working with a multitude of emergency management professionals at many levels; including counties and local jurisdictions and corporations.  These emergency managers, I’ve found, often play the part of a consultant.

While other department heads in county and local governments or corporations often make recommendations to CEOs (in this case Chief Elected Officials or Chief Executive Officers) these usually only impact their own department or have minimal impact on other parts of the organization.  Emergency managers make recommendations that often times impact the entire jurisdiction or organization – be they recommendations on mitigation, preparedness, recovery – and especially response.  Sometimes, unfortunately, the emergency manager doesn’t report to the CEO on a daily basis – which I think is a major mistake.  While others may be primarily concerned with saving their own operations in the event of disaster, the emergency manager’s goal is to preserve as much of the jurisdiction or organization as possible – with the priorities being life safety, incident stabilization, and property conservation.  These three tenants, preached mostly in Incident Command System courses, are applicable to both government and the private sector.  In both sectors, these priorities lead us logically to business continuity, ensuring that we minimize our losses and are able to continue operations.

As the profession of the emergency manager continues to evolve, including myriad training opportunities, education up to and including Ph.Ds., and professional certifications, the emergency manager is viewed more and more as a specialist and subject matter expert.  Emergency managers are expected to provide expert advice and guidance.  The emergency manager needs to stay current and up to date with the profession; not that the ‘science’ of emergency management changes much, but there are certainly new best practices, trends, and legal and regulatory requirements that need to be kept up on.  Whether an organization calls upon the emergency manager as an employee or brings in an actual consultant, this person is providing expert recommendations that impact the jurisdiction or organization as an enterprise system, not just a name or a spot on a map.  Just like in Bar Rescue or Restaurant: Impossible, the emergency manager may make recommendations that some people don’t like; but they called upon the emergency manager for their expertise.  The emergency manager is the consultant that can save your organization!

My top business books

After finishing the latest Nancy Duarte book, Persuasive Presentations (read my blog post on it), I did a bit of rearranging of the book shelf in my office.  I have lots of books… LOTS of books.  Sadly, there is only room for one book shelf in my office.  This keeps my top reference books handy – mostly on the topics of business management, training, and emergency management.  I actually get asked, on occasion, to provide a book recommendation in one of these subject areas.  So, in the event that you might be interested, here are my top business-oriented books, with some commentary.

The Baldrige Guide to Executive Manners – I can’t tell you how many times I’ve referenced this book.  It’s a wealth of information for anyone in business or government.  It contains everything from common cultural issues, dress codes, communication nuances, and seating at events.  When I first got it, I actually read through it (not word for word!) cover to cover – which is really the best way to familiarize yourself with what’s in it.  It is a touch dated, but largely etiquette and protocol don’t change much.

Oh to have a library this beautiful!!!!

Getting Started in Consulting by Alan Weiss – Dr. Weiss is a consulting genius, pure and simple.  The man has been doing it successfully for a very long time.  So successfully, that the skills he developed and knowledge he gained in doing it, he shares with others through a multitude of books, speaking engagements, his website, and other venues.  If you are looking to get into consulting work, no matter what it might be, this is the foundational book you need to help you lay out how you will structure your business and interact with clients.  I’ve read some of this more focused books as well.

Flawless Execution by James Murphy – Jim Murphy is a consultant who has brought what he learned in a successful career as a fighter pilot to the

corporate world.  He has built a company around these principles, incorporating the sexy environment of flight suites and pilot lingo, to engage businesses and help them become more successful.  It’s a pretty straight forward read, actually using concepts similar to the Incident Command System (ICS) that we use in Emergency Management, to identify goals, objectives, strategies, and tactics to stay focused and accomplish tasks.

The 360 Degree Leader by John Maxwell – In my mind, no business reference list is complete without John Maxwell.  This is just one of several of his books that I own, but I feel it is by far the best.  Maxwell illustrates from every angle how anyone within an organization is a leader and can exercise influence.  You don’t have to be ‘in charge’ to lead.  Maxwell always provides external references through his website which have great tools to help you assess your capabilities.

Guide to Managerial Communication by Mary Munter – Another book which I have referenced time and again.  It’s in its 9th edition now… mine is the fourth edition and the info on Amazon indicates that it’s been updated to include more contemporary info.  It’s one of the few college texts that I ever kept.  It covers a variety of communication issues, writing design and style, a bit of info on presentations, and even some formats for memos and letters.  Very handy.

That’s my short list on business reads.  I’ll likely post lists on training books as well as emergency management books sometime in the future.

“Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”  ― Groucho Marx