Business Civic Leadership Center and Emergency Management

This morning I received my semi-regular e-mail update from the Lessons Learned Information Sharing (LLIS) folks at the US Department of Homeland Security.  If you are in the EM/HS field and are not on LLIS, I strongly encourage you to do so.  It’s a great community of practice, facilitating the sharing of lessons learned and best practices in the field.  One document that was listed in the e-mail was The Role of Business in Disaster Response.  This document outlines case studies and best practices of businesses supporting all aspects of emergency management nationally and locally.  It was published by the Business Civic Leadership Center of the US Chamber of Commerce.  Admittedly, I was not aware of this office within the US Chamber, nor was I aware of their Disaster Program, which offers some great resources to businesses. 

I’ve blogged in the past about the importance of public-private partnerships in emergency management and the incredible positive impacts it can have.  Wal-mart, in particular, has gotten a lot of good press about their emergency business operations, and more recently since Hurricane Sandy I’ve seen some media attention given to other companies such as Home Depot, highlighting their emergency operations centers and their relief efforts.  In a presentation I saw from Wal-Mart a while back, the company highlighted three priorities in regards to emergency management: 1) take care of its people, 2) take care of its operations, 3) take care of its communities.  Just these three priorities say a lot about the company.  They realize their people are their most important assets.  Next, they strive to ensure business continuity.  Lastly, with their business operations now being able to support it, they take care of the communities they have a presence in.  What a great business model!

The integration of the private sector into emergency management needs to be at all levels.  The National Operations Center (NOC), run by the US Department of Homeland Security, includes private sector representatives.  How can this be improved?  At the state level, many states either include private sector representatives in the State Emergency Operations Center or have a separate but connected Business Operations Center, solely focused on the coordination of private sector efforts.  Both of these options help expedite private sector resources to emergency management efforts – especially when used as an extension of the EOC’s supply unit.  There is also a recognized expertise between private sector and public sector emergency managers.

County and local emergency management programs can also benefit.  Where national and international companies are usually found at the NOC and state EOCs, the local management of these chains can work with county and local EOCs.  Also, don’t discount the value of small businesses in the area.  They, too, have a wealth of knowledge and access to resources.  Every community should form a disaster business alliance of some sort, or welcome private sector involvement with local VOADs.  You can work with local chambers of commerce to make this happen.  I’ve established a great relationship between my company, Emergency Preparedness Solutions, with my local chamber of commerce and have been providing information to members on emergency preparedness and business continuity through meetings and articles, as well as a presentation that I’ll be doing in a few months.

Never think that emergency management is too big of a concept for your local community.  It’s not just something done by FEMA or by the state.  In a disaster we need to help our neighbors and our communities.  The biggest impact is always locally.  Establish those relationships now and make a difference!

Veterans in Disaster Response

I’m really not a TED Talk junkie.  Honest.  But today, while surfing through my usual web sites, I hit the TED blog.  I came across a great short (5 minute) presentation on Team Rubicon by their founder, Jake Wood.  The concept of Mr. Wood’s presentation is the story of why he founded Team Rubicon.  Team Rubicon is a disaster relief organization that uses veterans.  It’s not a new idea, really – Reservists, National Guard members, and retired veterans have been an important part of emergency response going back to the days of Civil Defense.  It makes perfect sense, really.  These folks are trained in essential skills and they function well in an organized structure.  They have critical thinking skills and have worked in austere environments.  In emergency management and emergency response we have learned so much from the military – our organizational structure, the Incident Command System, is based on military principles.  We work with military components on a regular basis, and many state emergency management offices are still even components of their state’s National Guard offices – another throwback to the days of Civil Defense.

Veterans have an important value to us, yet we don’t do enough for them.  They have risked their lives for our freedoms and so many return home jobless and feeling lost.  I certainly can’t imagine what it’s like to live in Iraq or Afghanistan for such a long period of time seeing horrible things and wondering if the people walking by you, those who you are trying to provide a better life for, have a bomb strapped to their bodies.  How can anyone be expected to return to a ‘normal’ life after that?  We need to do a better job of reintegration, that’s very obvious.  The sheer number of homeless veterans and veteran suicides is staggering – and it’s shameful that we allow it to happen.

Team Rubicon provides a focus, a purpose, and an environment that veterans are comfortable functioning within – and even better yet they aren’t  carry a rifle.  They are saving lives!

A different approach against terrorism

I was watching another TED talk yesterday by Jason McCue titled Terrorism is a failed brand.  McCue is an attorney by trade, who has found a rather distinctive niche litigating against terrorists.  Certainly a noble job and not at all one I would want to try.  I hope he has a great home security system and a solid kidnap and ransom insurance policy.

This Ted talk is one of the longer, 20 minute presentations, but well worth the time.  McCue outlines ways to defeat terrorism by taking away their power to influence.  By doing so, they won’t be supported financially or ideologically and will have trouble recruiting.  He is a rather compelling speaker with a great approach to his ideas.  Throughout his talk he provides a few case studies where such approaches have led to success and even draws a parallel between terrorism and commercial branding – proposing that a strong marketing campaign against terrorism be implemented.  I think he makes a great argument for it overall.  I do, however, have some difficulties accepting this as an approach for all forms of terrorism.  It seems his approach would work well against IRA-style terrorism, where the collateral damage is directly impacting the ones that the cause purports to defend and support.  In fact, the greatest part of McCue’s experience lends itself to IRA litigation.  On the other hand, there is al-Qaeda, who I don’t think would be affected as much by this type of tactic.  We might be able to strike against some of their financial backing and perhaps some of their recruitment, but I don’t see where we will strike much sympathy within the ranks of al-Qaeda from the death, destruction, and dismemberment caused by their suicide bombers and other attacks – which is a tactic McCue identified as a success against the IRA.

While McCue doesn’t identify his tactics as the only solution, I would certainly say that it would not be, especially against al-Qaeda type entities.  I believe strongly that military actions against their leaders and training camps must certainly continue, as should political and legal pressures against their supporters – be they nations or sponsor terrorism or investors funding these acts, as well as counter terrorism and intelligence operations.  It is only with a multi-pronged approach that we will win against terrorism.  Note, however, that I say ‘win’, not ‘defeat’.  I don’t think terrorists, whatever ilk they may be of, will ever be truly defeated.  We can’t stop people from having opinions, nor would we want to.  The problem is when those opinions go to an extreme of causing harm upon others to coerce a population.

Grassroots Recovery with a National Impact

This morning I took some time to browse through the variety of TED talks to see if anything struck some interest with me.  First of all, if you aren’t familiar with TED, they host a variety of free talks and presentations on various topics.  They get some great speakers and the presentations are short… usually 10-20 minutes.  Most of the topics are about something new and innovative – their tag line is ‘Ideas Worth Spreading’, and they certainly abide by that.  Sometimes I watch their presentations because the subject area interests me, and other times I watch it to see some innovative or refreshing presentation skills.

The TED presentation I watched this morning is titled: Caitria and Morgan O’Neill: How to step up in the face of disaster.  It’s a short, 10 minute presentation which I highly recommend.  Their background is on the TED page, but in short these two sisters, both in grad school, experienced an F 3 tornado in their hometown in Massachusetts.  From their explanation, it seems that there wasn’t much organization or leadership in their town relative to supporting volunteers.  If you’ve been in emergency management for a while, you’ve probably experienced this.  There are a wealth of volunteers who want to help in the event of a disaster, but they must be organized and supported.  Often times local governments either don’t have the resources to deal with spontaneous volunteers or simply don’t want to – they may not want the trouble, the liability, or would prefer that another organization, often times someone like the American Red Cross, to deal with them.

The main trouble is that most jurisdictions don’t plan for volunteer management.  A volunteer management plan is a plan that should absolutely be part of the Comprehensive Emergency Management Plan (CEMP) of any jurisdiction.  Yes, not for profits often times do take on this role, especially with a localized disaster and if they have the capability to do so, but in the event of a regional disaster they simply don’t have the people to dedicate to this task – and it’s not something that’s easily done or simply managed.  The bottom line is that local jurisdictions are responsible for taking care of their people, and this is one more way to make it happen.

The O’Neill sisters, learning from their home town experiences and leveraging their educations and other experiences, eventually put together a company called recovers.org.  They have applied simple but effective methodologies to manage resources, including volunteers, in the event of a disaster.  They have traveled across the country applying their system and seem to be quite successful in doing so.  One of the things that encourages me the most about them is that they advocate community preparedness.  They know that for any system to reach its potential of effectiveness, it must be integrated into preparedness efforts, not just show up after the disaster.  It seems they have a product and service that can be applied to any jurisdiction and would work well with existing structures, like a VOAD, and with volunteer management and recovery planning efforts.  The information on their website indicates that they are busy helping communities impacted by Hurricane Sandy.  It’s great to see local efforts and innovation in emergency management!  Best of luck to Caitria and Morgan O’Neill.

To Marathon or not to Marathon?

New York City reels in the wake of one of the most terrible natural disasters to ever strike that virtual city-state.  Hurricane Sandy destroyed homes and lives less than a week ago, also less than a week away from the NYC Marathon.  Yesterday, Mayor Bloomberg announced that the race will go on.  People are outraged and infuriated.  But why?  Businesses have reopened.  Wall Street has resumed trading.  Yes, people in and around the city have been horribly impacted, some have even lost their lives.  But why remain still?  The NYC Marathon is the largest in the world.  It’s big, it’s over the top, but it’s NYC folks. 

Just as those homes and lives must be rebuilt, so must the spirit of New York City.  The NYC Marathon is part of that spirit.  Runners converge on the city from around the world – trips that at this juncture can’t be canceled.  Large sums of money had already been spent on preparations, marketing, and management of the event – long before Sandy was even conceived over the Atlantic.  The marathon will bring people from around the world to spend their money there and to see the city that has been called the Capital of the World. The marathon winds through each of the city’s five boroughs.  The runners should take in both the marvels that are New York City, as well as the devastation that was Sandy.  Let them be humbled that the greatness of New York City, New York State, and the United States of America will not be shattered by the ‘superstorm’.

Yes, the devastation from the hurricane is horrible.  That doesn’t mean that we can’t move forward.  People have expressed concern over the allocation of resources to the marathon and not to recovery efforts.  Folks, NYPD has almost 35,000 officers.  FDNY has almost 14,000 firefighters and EMTs.  New York City Department of Transportation employs almost 4,500.  There are plenty of resources to go around.  There are recovery activities going on in the city that are also augmented by state and federal assets, as well as the private sector.

I say the NYC Marathon is good for the economy, it’s good for the image of NYC, and it should be an inspiration for recovery from Hurricane Sandy.  ING, the marathon’s sponsor, has even dubbed it ‘The Race for Recovery’.

Didn’t I Say to Be Smart and Use Common Sense?

I’m pretty sure I said that in my last post…

Don’t let this be you.  Seriously.  Accountability is a four letter word to some, and it will come back at you if you don’t stay smart and use common sense.  With landfall of Hurricane Sandy imminent, New Jersey Governor Chris Christie issued a mandatory coastal evacuation order to get citizens out of harm’s way – a smart move given the dangers the storm posed including massive walls of water from storm surge.  For some reason, Atlantic City Mayor Lorenzo Langford established shelters in his city, wasting time, valuable resources, and giving citizens a false sense of security when they were very much in danger.  The result was Governor Christie having to send National Guard forces in to rescue these poor folks.  The very public verbal beating that Governor Christie gave Mayor Lorenzo was brutal to say the least.  Governor Christie is one man I would not want to make enemies with.

Hurricane Sandy strikes Atlantic City.

One of my favorite Star Wars quotes is from Episode 1: The Phantom Menace, where Liam Neeson’s character, Jedi Master Qui-Gon Jinn stated ‘There’s always a bigger fish’.  Remember this.  Everyone has to answer to someone else.  Even chief elected officials have to answer to someone – city councils, tax payers, etc.  I’d be surprised if there wasn’t a call for accountability in this case.  We also can’t lose sight of what’s right.  In emergency management, saving lives is always the #1 priority… always!

My heart goes out to victims of Hurricane Sandy.  For those of you who experienced little or no impact, please consider volunteering or donating to relief efforts.  I’d like to suggest The Salvation Army.   Donations may be made to the Salvation Army through www.salvationarmyusa.org or through 1-800-SAL-ARMY. Donors may contribute $10 via their phone bill by text messaging the word STORM to 80888 and confirming the donation with the word “yes.”

Hurricane Sandy – Be Prepared and Stay Safe!

I’m finishing my preparations for a quick trip to California to help evaluate an earthquake exercise.  All the while, I’m watching Hurricane Sandy come up the coast after creating some havoc in the Caribbean.  According to the latest National Hurricane Center advisory, Sandy will make landfall in southern New Jersey, and progress inland to central Pennsylvania before turning north and heading through New York State, the track taking it through the Finger Lakes area.  From there, the current advisory predicts that the storm will turn to the northeast, saturating New England.  It’s going to be a very wet, rainy week as Sandy slows soon after making landfall.  Of particular concern here in New York is the western portion of the state which has received a fair amount of rainfall over the last couple of days from the cold front that has progressed here from the mid west.

 

Thus far, there seems to be an appropriate amount of concern over this storm.  While I’ve heard some folks say that people are overly concerned, I don’t think officials are crying wolf with this.  First, as I’m sure you’ve read in the media, many factors of this storm are unprecedented or rarely seen, particularly the collision with the cold front – resulting in many of the hurricane advisories including snow in their forecast – SNOW for a HURRICANE!  Who would have ever thought that would happen?  Second, the storm is maintaining hurricane strength right up to landfall, bringing significant winds and storm surge with it.  New York City is taking actions which to my recollection are fully in compliance with their hurricane plans, such as low elevation evacuations, closing of mass transit and tunnels ahead of the storm, and other protective actions.  States of emergency have been declared all along the northeast states, with the President declaring an emergency in Maryland, which will be the first to feel the full effects of the category 1 storm with sustained winds of 75 miles per hour.  I expect the President will make similar declarations ahead of the storm reaching subsequent states.  States along the projected impact path all have activated their emergency operations centers (EOCs), pulling together local, state, and federal agencies, as well as some not for profits such as the American Red Cross and The Salvation Army, to coordinate efforts and situational information.

I’ve received storm preparedness information from several sources already, including Ready.gov, the Small Business Administration, Time Warner Cable, and National Grid.  I’m certain utility companies in other area are doing the same outreach to their customers.  Locally, the Erie Canal is being closed and water levels dropped to help mitigate against flooding, which has devastated communities along the waterway in the past.  Local governments are putting out preparedness public service announcements to citizens to help ensure they are prepared.  You’ve heard me comment before about the complacency of much of our population when it comes to emergency preparedness.  Please pay heed to what is being suggested and spread the word that preparedness for this storm is serious.  Be sure to have a few days of water, food, medications, and batteries for flashlights.  Keep your cell phone charged and pay attention to weather information and emergency alerts.  If you are a New Yorker, now is a great time to subscribe to NY-ALERT to be certain to receive emergency information.  If you are outside of New York, many states now have similar alerting systems.  Even clearing away leaves and debris, which is plentiful this time of year, from storm sewers and culverts will be a big help.  If you manage or own a business, be sure to pull out your emergency and continuity plans (you have these, right?) and be sure to keep your employees and other stakeholders informed of what’s going on.

I’m sure that when I return I’ll be helping with some disaster response and recovery activities in the area.  The better you prepare and the smarter you are, the less responders have to risk their lives and valuable resources, so be smart, be prepared, and stay safe!

Find Out What You Need

As mentioned in previous posts, I am, by trade, a trainer.  Many of those years have been in the realm of public safety and emergency management, but I’ve had the opportunity to apply my trade to a few other areas as well.  Quite possibly the most important things I’ve learned, both by training as well as  experience, is the necessity of a needs assessment.  A needs assessment, as defined by The 30-Second Encyclopedia of Learning & Performance is “a systematic study or survey of an organization for the purpose of making recommendations, and is often employed … to get to the cause of a performance problem.”  This definition is on page three of the book, by the way.  It’s that important.

In training and other professions we do needs assessments all the time; some formal, many informal.  So informal, in fact, that oftentimes we don’t realize we’re doing them.  I’m big on common sense and in trusting professionals, but I think this oft lackadaisical approach leads to incomplete and sometimes shoddy results – not where we want to be as professionals.

In the instance of doing a training needs assessment of an organization, one needs to be certain to assess both internally and externally.  One internal focus, obviously is the employees themselves.  First, we look at the tasks – what do they do, how do they do it, and how well do they actually do it (aka actual outcome).  We compare this to expectations the performance expectations (which, ideally, are documented).  The gap between actual outcome and expected outcome is, usually, a training need.  These would translate to what I call Tier I training needs – those necessary to do business.

To digress a bit, here’s where a trainer often times becomes an organizational development consultant.  Likely, the processes a company performs haven’t been looked at in years, with layers of policy and procedure added every time a problem was identified.  The trainer, upon examination, may find that the process itself is faulty or outdated, which wouldn’t be a performance deficiency of the employees.  These types of findings should be noted to management immediately.

Still looking internally, the trainer also needs to look at the wants and desires, in terms of training, of both management and the employees.  Management may have training they want applied to all employees (by the way, this is worth analyzing, as often times something like this is ‘a good idea’ vs something identified by way of a needs assessment’) and the employees themselves (or their union) may want to incorporate training to allow for development, career paths, etc.  These are all certainly viable candidates for Tier II training needs – those that aid the organization.

A good needs assessment must also look externally as well.  The Tier I external factor would be safety and regulatory requirements – i.e. the legal things that must be done, such as OSHA training.  External Tier II factors would be non-required industry standards.  These are things usually obtained by way of certifications, conferences, etc.  While they aren’t necessary, they can help the company’s resume and aid in keeping the company near the head of their industry.  So often do we see these as some of the only trainings that employees receive, which is very frustrating.  These are typically rather expensive (especially when you factor in lost productivity and travel), are not focused (at least on the needs of the employer), and the ‘training’ received is usually not shared at all with the employer.

Needs assessments are certainly applied in other areas.  In emergency planning we do things like a hazard analysis, a vulnerability assessement and a capabilities assessment to determine preparedness needs.  In emergency response we do a situational assessment to determine what is needed to resolve the incident – often times over and over again, as these needs change as the scope of the incident changes.  In disaster recovery we analyze the needs of victims and survivors so we can provide the best services to them.  Needs assessments are vital to many professions and fields of practice.  It seems we’ve lost the quality of services that managers and customers expect.  I feel that much of this is related to people being lazy, not taking pride in what they do, and taking short cuts in their work.  If you short cut a needs assessment, you cut short your potential.  Do it right and start off your whole process with the right information to do the job right.

My top business books

After finishing the latest Nancy Duarte book, Persuasive Presentations (read my blog post on it), I did a bit of rearranging of the book shelf in my office.  I have lots of books… LOTS of books.  Sadly, there is only room for one book shelf in my office.  This keeps my top reference books handy – mostly on the topics of business management, training, and emergency management.  I actually get asked, on occasion, to provide a book recommendation in one of these subject areas.  So, in the event that you might be interested, here are my top business-oriented books, with some commentary.

The Baldrige Guide to Executive Manners – I can’t tell you how many times I’ve referenced this book.  It’s a wealth of information for anyone in business or government.  It contains everything from common cultural issues, dress codes, communication nuances, and seating at events.  When I first got it, I actually read through it (not word for word!) cover to cover – which is really the best way to familiarize yourself with what’s in it.  It is a touch dated, but largely etiquette and protocol don’t change much.

Oh to have a library this beautiful!!!!

Getting Started in Consulting by Alan Weiss – Dr. Weiss is a consulting genius, pure and simple.  The man has been doing it successfully for a very long time.  So successfully, that the skills he developed and knowledge he gained in doing it, he shares with others through a multitude of books, speaking engagements, his website, and other venues.  If you are looking to get into consulting work, no matter what it might be, this is the foundational book you need to help you lay out how you will structure your business and interact with clients.  I’ve read some of this more focused books as well.

Flawless Execution by James Murphy – Jim Murphy is a consultant who has brought what he learned in a successful career as a fighter pilot to the

corporate world.  He has built a company around these principles, incorporating the sexy environment of flight suites and pilot lingo, to engage businesses and help them become more successful.  It’s a pretty straight forward read, actually using concepts similar to the Incident Command System (ICS) that we use in Emergency Management, to identify goals, objectives, strategies, and tactics to stay focused and accomplish tasks.

The 360 Degree Leader by John Maxwell – In my mind, no business reference list is complete without John Maxwell.  This is just one of several of his books that I own, but I feel it is by far the best.  Maxwell illustrates from every angle how anyone within an organization is a leader and can exercise influence.  You don’t have to be ‘in charge’ to lead.  Maxwell always provides external references through his website which have great tools to help you assess your capabilities.

Guide to Managerial Communication by Mary Munter – Another book which I have referenced time and again.  It’s in its 9th edition now… mine is the fourth edition and the info on Amazon indicates that it’s been updated to include more contemporary info.  It’s one of the few college texts that I ever kept.  It covers a variety of communication issues, writing design and style, a bit of info on presentations, and even some formats for memos and letters.  Very handy.

That’s my short list on business reads.  I’ll likely post lists on training books as well as emergency management books sometime in the future.

“Outside of a dog, a book is man’s best friend. Inside of a dog it’s too dark to read.”  ― Groucho Marx

Duarte Done

A few days ago I finished the latest Nancy Duarte book, Persuasive Presentations, published by Harvard Business Review.  See my earlier post, Presentations… Inspired, for some additional background on this.

Photo courtesy of Alex Rister who also wrote about this book.

Persuasive Presentations was a very fast paced read.  I love the format of this book.  It was composed of a number of mini chapters, each only two to three pages long.  Nancy is no hypocrite – she practices what she preaches.  While a book is no presentation, many of the concepts regarding habits of adult learners, attention spans, etc., still apply.  Therefore, she chopped her content up into small manageable bites.  No long drawn out chapters here.  No complicated explanations.  It was all very straight forward.To help drive home the point, she makes external references, provides graphics and illustrations, and cross references within the book.  She covers everything from the needs assessment (audience and topic), to development, design, format and medium, reading the audience, presenting via video, incorporating social media, and follow-up.  This is a great book for the new presenter or trainer, or the seasoned professional.  I can even see it as reading for an undergraduate level course on communications and presentations.  Nancy covers all the relevant topics including contemporary subject matter.  A great read – highly recommended.  Thanks Nancy!