Tag emergency preparedness

Gauging Return on Investment in Preparedness: Equipping

Tim Riecker, The Contrarian Emergency Manager 3 Comments

I’ve written previous posts on our preparedness investments and how we can gauge our return on those investments.  Following the POETE model (planning, organizing, equipping, training, and exercises), I’ve so far covered some considerations for Planning and Organizing.  This piece will focus on identifying our return on investment for Equipping.  Equipment can be anything from a new fire engine, to a generator, a UAV/drone, a radiological detection device, or incident management software.

Equipping is generally a preparedness activity in which we can more easily identify what our actual investment is.  Unlike Planning, which requires varying amounts of time from a number of people, or Organizational efforts which sometimes have rather esoteric costs, when we purchase or maintain equipment, we usually have a receipt in hand.

Functioning in the bureaucracies we do, however, we tend to add complexities.  We form committees to find the best equipment we can, we leverage our own staff time to keep it maintained, and we often have other associated costs, which reflect back on the other POETE elements… at least we should.  In addition to the cost of the equipment itself, let’s look at what the associated costs could be.

Every significant equipment purchase, first of all, should stem from an identified need.  Maybe it’s a critical element of a process, it’s called for in a plan, or the need was identified in an after action report.  Perhaps you are upgrading or expanding application of a certain piece of equipment?  Regardless, your organization must invest some time to ensure the equipment will meet your needs and how it will impact your operations.  This activity, generally referred to as Assessment, if often rolled into the Planning element.  Once we do obtain the equipment, we also need to plan.  We need to ensure the use of the equipment is accounted for in our plans.  Perhaps it’s as simple as adding it to a resource inventory, or as complex as creating processes or procedures that address its use.

Organizationally, you may need to task an individual or even assemble a team which will be responsible for the care and operation of the equipment.  This, logically, leads to Training.  People need to be properly trained in not only the use of the standard use of the equipment, but also the circumstances which it will be used as well as any processes or procedures for use which are unique to your organization.  Consider what degree of proficiency these individuals may need in the operation of the equipment.  Is it just basic operation, or is there a need for something more advanced?  Will recurring training be needed to maintain proficiency or to train additional people in the future?  Will anyone be trained in higher level maintenance of the equipment?

Exercising the equipment, its effectiveness, and the ability of your resources to use the equipment is essential.  Lastly, we often don’t consider the costs of maintaining and storing the equipment.  It may need replacement parts or regular servicing, which even done in-house, has an associated cost.  It may have certain storage requirements to ensure the safety and readiness of the equipment.

Now that we’ve outlined potential costs or investments, how do we know those investments have made a difference for your organization?  To determine this, we must first look at the original need.  What actually defined the need for the equipment?  Was it to replace something older and less reliable?  Was it to enhance response time?  Was it because of safety?  Did the need identify inefficiencies in previous practices and systems?  Did the new equipment meet that need?

To dig further, what was the value of that need?  To identify this, we should look at the metrics associated with that need.  If the new equipment replaced something aging, we can look at the maintenance costs and down time over a certain period of time for the older equipment.  If it was to shorten response time to get a certain capability on-scene, we should be able to identify the time metrics as well as the difference that equipment makes once it is on scene (eg. a fire department which previously had to call mutual aid to get jaws of life on scene, vs purchasing a set of jaws and having them on scene much faster).  We can associate a dollar-value cost to many of these metrics.

Was there any additional value which the equipment brought your organization?  Perhaps the added capability decreased your insurance rates or made you eligible for a particular industry certification?  Are there any indirect cost savings because of the new equipment?  Does the new equipment somehow aid in generating income?

There are many considerations when it comes to any of our investments to ensure that they are sound, responsible, and reasonable.  Often we need to identify the value of an investment before it is made, but we should certainly keep track of that value after the investment as well.

Need help with planning?  Gap analysis?  Resource inventories?  Maybe with the training or exercising associated with new equipment or other preparedness needs? Contact EPS!

© 2015 – Timothy Riecker

Emergency Preparedness Solutions, LLC 

Musings of October – and the Crusade to End Bad ICS Courses

Tim Riecker, The Contrarian Emergency Manager Leave a comment

Last month sure was a busy one!  Much of the focus was on marketing for our company Emergency Preparedness Solutions.  I had the opportunity to meet a number of county and local government representatives in a reverse trade show in the Poconos and see some old and new faces at the Vermont Emergency Preparedness Conference.  Pictures of our booth are below.  I also had the opportunity to present with their State Training Officer on the State-Wide Emergency Management and Homeland Security Training Needs Assessment project we completed for the Vermont Division of Emergency Management and Homeland Security a few months ago.  We also need to congratulate Doug Babcock for being honored as Vermont’s Local Emergency Manager of the Year!

IMG_1205

IMG_1206

While those trips were great, the highlight of the month was a trip to Toronto.  The impetus for the trip was the Emergency Preparedness staff of Public Health Ontario, who, after reading my blog posts on the necessity for improvements in Incident Command System (ICS) training, extended an invitation for me to sit in on some training they offer that came about from just that need.  The course I attended was Public Health Emergency Preparedness – An IMS-based Workshop.  Fear not – this is not a reinvention of ICS (or Incident Management System – IMS – as they refer to it in Canada), rather this is an enhancement to the current curriculum.

The Canadian provinces have each adopted curricula for their IMS which are near 100% mirrors of the ICS courses we use here in the States.  While in Toronto, I also had the opportunity to sit in for a bit on an IMS-200 course being conducted by the Toronto Office of Emergency Management.  They were great hosts and have made excellent enhancements to the curriculum for a Toronto-based audience.  (Thank you Sherry and Sarah!) The course offered by Public Health Ontario is truly workshop based, with little lecture and a lot of group work to walk participants through concepts of IMS.  The workshop is positioned between IMS-100 (which most took online) and IMS-200, and is public health focused.

While I’m often weary of discipline-specific courses in emergency management, since the essence of emergency management is cooperative, this workshop absolutely made sense.  Why?  Two big themes built the foundation for this… First, practitioners must be comfortable with their own sand box before they can play with the neighborhood kids.  Second, this particular application works for public health (and several other disciplines) because most of the public health response occurs at the population level, not necessarily at an incident site.  Because of this, public health will almost always function (at least the higher echelons of their incident management structure) from an emergency operations center or departmental operations center.  As such, it pays to invest some training time on a homogeneous audience.  That said, the scenarios that drove the workshop were in no way introverted only to public health concerns and the instructors encouraged thought and discussion toward other activities and associated agencies which would be involved in an incident.

With the positioning of this training between IMS-100 and IMS-200, Public Health Ontario has armed participants with better knowledge and familiarity of the IMS, allowing those who will progress through further (and multi-disciplinary) training a better perspective of how IMS is applied by public health which allows for a better understanding of the system itself.  Not only does the workshop address some internal incident management training needs for public health, it also addresses some of the issues I’ve mentioned previously with ICS training as a whole.  The workshop is expertly designed by the Emergency Preparedness team at Public Health Ontario, and embraces concepts of adult educational methodology which we need to pay more attention to.  The high level of interaction lends to improved transfer of knowledge and better outcomes.  They included information such as the phases of emergency management and the need to reference deliberate planning efforts such as Emergency Operations Plans (EOPs) and Continuity of Operations Plans (COOPs).  This is certainly something we don’t have enough of in ICS courses yet is critically related.  Do you think the majority of our attendees know what these are, much less what is in theirs?  Guess again!

More information on this workshop can be found at https://www.publichealthontario.ca/en/About/Departments/Pages/Incident-Management-System-for-Public-Health.aspx.  Many thanks to Moira, Richard, and Evanna for the invite and the hospitality!

With my road trips complete, I am returning back to the normal pace of work and preparing for another graduate course which begins next month.  I’ve also considered the need to ramp up my concern on this matter of poor ICS curricula from an occasional rant to a crusade.  This is a matter of public safety – from a sociological perspective there is nothing more important than our ability to effectively respond to save lives, stabilize the incident, and preserve property.  Let’s make some changes!

As always, many thanks to my readers; and if you are with a government entity, not for profit, or private interest that is seeking consulting services in the areas of emergency and disaster planning, training, exercises, and anything in between, please feel free to contact me.

© Timothy Riecker

Emergency Preparedness Solutions, LLC

National Preparedness Goal: Second Edition Just Released

Tim Riecker, The Contrarian Emergency Manager 6 Comments

Today FEMA released the second edition of the National Preparedness Goal.  This document, which only has a few substantive changes from the original, provides a vision for preparedness across the nation.  It is best known for identifying the five mission areas of Prevention, Protection, Mitigation, Response, and Recovery; along with the Core Capabilities.  Many thanks to my colleague Jon who brought this release to my attention.  The updated National Preparedness Goal and associated documents can be found here.

There are not many changes in this update, and the changes that are included should be of little surprise if you reviewed the draft released for public comment several months back.  Up front, the update provides some editorial clarification on the definitions and relationships between the federal government and tribes as well as US territories.  It also provides more emphasis on the concept of whole community and the special populations within the whole community which may require additional protections and actions.

Perhaps the most significant changes are reflected in the Core Capabilities, of which there are now 32.  In the preamble to the Core Capabilities which discusses the concept of Risk, it is interesting to note that the Core Capability of Cybersecurity was specifically highlighted as having applicability across all Mission Areas – a concept which I fully agree with.  I’m left wondering, then, why it was not re-defined as a common Core Capability.

NPG 32 Core Capabilities

NPG 32 Core Capabilities

Other changes to the Core Capabilities include the renaming of the On-Scene Security and Protection Core Capability to On-Scene Security, Protection, and Law Enforcement; and the Public Health and Medical Services Core Capability to Public Health, Healthcare, and Emergency Medical Services.  Additionally, the Public and Private Services and Resources Core Capability was renamed to Logistics and Supply Chain Management, which seems to provide better recognition of the intent of that Core Capability.  Finally, a new Core Capability was added – Fire Management and Suppression.

Three of these changes seems to revolve around a stronger recognition and inclusion of the traditional first responder services of Law Enforcement, Fire Service, and Emergency Medical Services; all of which seemed to get lost in the bigger picture of the earlier capability discussions.  I’m hopeful these changes will help bring these services to the table in more communities when capabilities are discussed.  I’m a firm believer that the Core Capabilities provide a consistent, scalable, foundation for discussion of preparedness for every community.

© 2015 – Timothy Riecker

Emergency Preparedness Solutions, LLC

WWW.EPSLLC.BIZ 

Gauging Return on Investment in Preparedness: Planning

Tim Riecker, The Contrarian Emergency Manager 5 Comments

Inspired a bit by my previous post Measuring Return on Investment in Emergency Management and Homeland Security: Improving State Preparedness Reports, I’ve decided upon writing a series of posts picking apart our primary activities in emergency management and homeland security preparedness to identify ways to gauge our Return on Investment (ROI).  To encapsulate our primary activities, I’m using the five POETE capability elements:

  • Planning
  • Organizing
  • Equipping
  • Training
  • Exercises

Most preparedness activities within emergency management and homeland security fall within one or more of the POETE capability elements.  The capability element of Planning is the foundational activity on which all preparedness is built and will be the topic of this post.  Here’s what I’m covering:

  • What is Return on Investment?
  • What planning efforts are involved in preparedness?
  • What organizational investments are involved in Planning?
  • Does the planning effort comply with applicable standards?
  • Can the plan be implemented?
  • What will exercises tell you?
  • Is there a need to maintain plans?

Return on Investment, or ROI, is a business term used to identify the profitability of certain investments or actions.  While preparedness is certainly done to protect against losses, for public and private sector alike, we generally don’t see preparedness activities as generating revenue.  However, when most entities INVEST time, money, and other resources into preparedness activities, they often want a reasonable assurance that their investment has paid off.  How do we gauge ROI for planning efforts?

First off, what planning efforts might we see in public or private organizations?  Obviously emergency and disaster plans are the big ones.  These plans are designed to identify key processes, such as alert and notification, response organization and incident management, and others which are intended to save lives and protect property.  These plans are likely to have annexes and appendices which address uniqueness of certain hazards, response circumstances, and support activities.  Continuity plans – usually business continuity or government continuity – identify how the organization will survive as an entity in the face of disaster.  Planning activities also involve the creation, review, and maintenance of policies and procedures.  We also create plans for hazard mitigation, long term recovery, specific events, and other needs.

What investments are involved in planning activities?  Organizations can and should allocate staff time and physical space and infrastructure to planning efforts.  The dedication of staff (full or part time) and/or consultants is often required, especially when planning efforts are viewed as a continual process and a critical part of preparedness.  The organization itself must make a commitment to the planning effort.  This commitment isn’t just in concept, but also practical involvement of staff throughout the organization, access to information, and even an involvement of third parties.

Certainly a first step in assessing return on investment of planning is to evaluate compliance with applicable rules, regulations, and guidelines.  These requirements can be hard (legally binding) or soft (general guidance) and can differ from industry to industry, nation to nation, and state to state.  Here in the US, FEMA provides guidance on emergency planning through Comprehensive Preparedness Guide (CPG) 101.  Some states may have requirements for emergency planning, such as New York State’s Executive Law Article 2-b.  NFPA 1600: The Standard on Disaster/Emergency Management and Business Continuity Programs is often referenced by public and private entities alike, while the International Standards Organization (ISO), has many industry-specific requirements for emergency planning.  If grant funding is being used for the planning effort, the grant may also have specific requirements.  Regardless of what the requirements are, planning efforts, plans, and associated documents should be audited to ensure that requirements are met.

Compliance, however, isn’t necessarily indicative of a good planning effort.  I’ve seen many plans which may meet requirements but the content itself was severely lacking.  Far too often planners get caught up in the world of checking boxes and fail to consider implementation.  If a plan cannot be implemented, it is useless to the organization.  Many plans exist now that meet applicable requirements but are still yet vacant of any meaningful direction or guidance in the event of an emergency.  These types of ‘plans’ are really better seen as policy documents.  A plan should identify what will be done, when, how, and by who.  If your ‘plan’ simply contains a statement on the requirement to use NIMS/ICS, but doesn’t provide detail on who will be in charge of what, when, and how; it is a policy document, not a plan.  Plans and their associated documents (i.e. procedures, guidelines, and job aids) need to chase down the lifespan of each critical step, especially early in a response.  They must identify who is responsible to make key decisions, who will be notified (how and by who), and who will take what actions.  A logical review of planning documents by the planning committee or perhaps even a third party is another good means of assessing your return on investment.

Does the plan work?  This is, perhaps, the ultimate factor in determining return on investment.  Usually our best means for identifying if a plan works is to exercise it.  Exercises provide a controlled and focused environment for testing plans or components of plans.  They will also help us in identifying if the plan can truly be implemented.  I’ve written a lot on exercises: articles can be found here.  (I also anticipate writing about assessing ROI for exercises as part of this series).  Generally, an incremental exercise program is usually recommended, beginning with discussion-based exercises – such as table tops and workshops – and progressing to operations-based (hands on) exercises.  A well written and honestly evaluated exercise will go a long way toward identifying the return on investment of your planning efforts.

Are we there yet?  Nope.  Planning, like all other preparedness efforts, requires maintenance.  If you create a plan then walk away, even if it’s a good plan, your plan’s value will diminish over time – and we’re talking months, not decades.  Think about how often something changes in your organization.  Staffing.  Equipment.  Technology.  Procedures.  Insurance policies.  All of these things, and more, influence your plans in some way.  Over time these changes not only occur, but also compound and move the present reality of your organization further from the assumptions of your planning efforts.  This is why plans must be maintained and updated on a regular basis.

Is there some mathematical formula for identifying the return on investment of preparedness efforts?  Given all the factors involved and their fluidity, I don’t think so.  It’s not cut and dry like a traditional business investment.  As you can see, though, there are a number of steps we can take to assess the utility of our investment.  I’ve seen organizations pay a lot for bad plans, and others pay much less for great plans.  Not only do organizations need to ensure that their planners know what they are doing, but the organization itself needs to have a commitment to success.  Without it, the planning effort is doomed to fail.

As always, feedback is appreciated.  What are your thoughts on assessing the return on investment of planning efforts?  What do you think is a good measure?

Does your organization need a new plan or need to update a plan?  Do you need help with the planning process or evaluating your organization’s preparedness?  How about exercises?  Emergency Preparedness Solutions can help!  Email to consultants@epsllc.biz or visit www.epsllc.biz.

© 2015 – Timothy Riecker

Emergency Preparedness Solutions, LLC

WWW.EPSLLC.BIZ

Community-driven Preparedness

Tim Riecker, The Contrarian Emergency Manager Leave a comment

As many of you know, September is National Preparedness Month.  The website offers a number of resources, mostly for governments, to engage citizens and community groups in preparedness.  Higher level engagement of citizens is extremely important to better enable to them to care for themselves for a period of time so they are less dependent upon government and emergency services in the event of a disaster, freeing up these services to address matters of high impact and high importance.

National Preparedness Month is a great opportunity to get information out to everyone!  Consider every facet of your community.

  • Schools and day cares
  • colleges and universities
  • nursing homes, assisted living facilities, retirement homes
  • business and industry
  • community organizations, service organizations, labor unions
  • religious organizations
  • government offices
  • travel and tourism offices and entertainment venues

What will you do to get the word out?  I’d suggest a multi-pronged approach… static information on your website is a good central point to direct people to.  Pamphlets and handouts are great to get information into people’s hands, especially at gatherings.  Social media is a great outreach tool that should be used often.  (and if you think you are OK just having a Facebook account, you really need to take a social media class!).  With organized groups, invest time to meet with them and present to them.

One of my biggest tips is to actually give people something to do, give them a mission.  Don’t just direct them to preparedness information and count on them to do something with it.  Busy people (and even non-busy ones) aren’t wired that way.  ENGAGE them!  Don’t just speak at them.  Challenge them to be prepared and give them benchmarks.  Tell them how important it is for them to be prepared, not just for themselves, but for their families, their neighbors, and their communities.

Target your message to the specific groups you are speaking to.  A senior citizens organization should be getting a vastly different message than the Chamber of Commerce.  Organizations at all levels can be encouraged to join a VOAD (if you don’t have one – form one!) or other coalition to provide services before and after disasters.  There is no longer any mission for the community that is just for one organization any more.  The demands are too high for that.  Sheltering can’t be handled by the Red Cross alone and the local humane society or ASPCA can’t handle all pets in a disaster on their own.  I’m betting even your health department could use a hand with points of distribution.

Businesses can help, too.  Along with becoming a community partner, they also need to be prepared.  The SBA, through Agility Recovery, is offering a number of webinars this month which can be found here.

Yes, all this campaigning takes some serious time and effort.  Engage others to help you, establish a strategy and a message, and get out there.  Community preparedness pays dividends.

As with most things I write about, Emergency Preparedness Solutions can help you with community messaging and engagement – any time of year!  Info below.

© 2015 – Timothy Riecker

Emergency Preparedness Solutions, LLC

WWW.EPSLLC.BIZ 

A book of worst-case scenarios

Tim Riecker, The Contrarian Emergency Manager 3 Comments

I came across this article yesterday about US Rep Michael McCaul from Texas (who happens to chair the House Homeland Security committee) penning a book titled “Failures of Imagination: The Deadliest Threats to Our Homeland — and How to Thwart Them”.  The book, set to be published in January, will apparently outline a variety of terrorist attack scenarios against the US and how they can be stopped.

I’ve written in the past about the necessity to consider credible worst-case scenarios (natural and human-caused) which can impact your jurisdiction or organization.  Following the model outlined by Comprehensive Preparedness Guide (CPG) 201 for the Threat and Hazard Identification and Risk Assessment (THIRA) process, it’s not just enough to say you are vulnerable to flood or wild fire.  To identify what your specific vulnerabilities are (location, duration, severity), it is necessary to flesh these out into scenarios.  Identification of these vulnerabilities will then help identify impacts, such as those to infrastructure, resources, and populations.  Plans should then be based upon these impacts.

I’m doubtful that Rep McCaul’s book will provide any foundation for planning (although I don’t think it’s intended to), however the scenarios contained may be eye opening to EMHS professionals and even citizens.  Regular readers of this blog know I feel that we are on borrowed time regarding terrorist attacks.  Yes we have experienced some on US soil (and the UK, Canada, Australia, France, India, and many other nations), and they have been devastating, but we have to know that with organizations such as ISIS thriving on our planet, more will come.  Mumbai-type scenarios, with multiple coordinated simultaneous attacks can be crippling and certainly demonstrate what a credible worst-case scenario could look like.

I’m interested to see what Rep McCaul’s book contains.  I’ll be sure to publish a review once it comes out and I’ve had an opportunity to read it.

© 2015 – Timothy Riecker

Emergency Preparedness Solutions, LLC

WWW.EPSLLC.BIZ 

Crowdsourced Weather

Tim Riecker, The Contrarian Emergency Manager Leave a comment

Now this is cool… Back in July, AccuWeather’s iOS app incorporated a crowdsourcing feature called AccuCast which allows users to report weather and weather related hazards where they are.  This data is then available as an option in the weather map displays accessible in the app.

Screen images included below.  More information available from http://www.accuweather.com/en/press/50601069.

AccuWeather AccuCast Screen Shots

AccuWeather AccuCast Screen Shots

AccuWeather2

TR

Firearms in Emergency Kits?

Tim Riecker, The Contrarian Emergency Manager Leave a comment

Cannon Beach, Oregon, a community in the Cascadia subduction zone, has an interesting program in which they store the preparedness kits of residents for them.  A link to the city’s program is here: http://ci.cannon-beach.or.us/community/cachecontainer.html.  In summary, the city provides the opportunity for residents (for a small fee) to store containers (provided by the city) of emergency supplies within city-owned cache locations.  They offer 5 gallon pails (with lids), 30 gallon drums, and 55 gallon drums.  These kits are stored securely in shipping containers at the predesignated locations.

I’m a bit ambivalent about the concept.  While it certainly encourages and enables people and families to have kits that perhaps otherwise wouldn’t, it does remove these kits from their possession.  Not having the kits in your possession limits the ability to add to/maintain the kit and certainly makes them ineffective during a shelter in place scenario.  I, for one, would rather have my kit readily available to me and all family members without having to address:

1) potentially unsafe travel,

2) the ability to access the container (will someone be there to let me in?),

3) a potential state of unrest in the vicinity of the container,

4) will the container still be there (we’ve seen these things easily moved by mother nature).

Note that the informational material on their website does encourage people to also have go-bags for a combination approach, which is a good idea.

Now that I’ve warmed you up with some background – off to the main topic…  I was first alerted to Cannon Beach’s concept via a news article about someone storing a firearm in their kit.  http://www.opb.org/news/article/should-your-emergency-preparedness-kit-include-a-firearm/.  The article states that an individual kept a firearm in their kit, which was stored by the city in a storage container which was broken into and stolen.  Firearms, by the way, are not permitted per the city’s guidance.  But should firearms (Cannon Beach’s program aside) be included in emergency kits?

Up front, I’d never recommend that firearms be kept in an emergency kit simply based upon liability.  That said, it’s an individual decision but could be a good idea.  Certainly anyone who chooses to do so should ensure that it is done legally and safely.  One must also consider why they want to have a firearm in their kit.  Is it for personal protection or for hunting?  Or both?  In the case of the article I referenced, it was a handgun, which could really only be used effectively for personal protection.

While we see very limited violence and looting during disasters, it certainly could be possible.  I would never suggest that someone not have the ability to protect themselves or their family.  I would suggest, however, that anything in your kit should have as many purposes as possible.  A handgun is less than ideal for hunting.  However, including a firearm for hunting (rifle or shotgun) will likely exceeded the physical space of your kit, so this needs to be considered.

I would also suggest that, again just like anything else in your kit, you be proficient in using it. Among the few who keep and maintain preparedness kits, many buy things and just stick them in there.  They never read the instructions or become familiar with their use.  Consider a water purifier for example.  Any brand that I’m familiar with needs to be submerged and backwashed prior to use to remove smaller particulates from the carbon filter.  If someone is keeping something as dangerous as a firearm, they had better be proficient in its use!

The bottom line is that we are not likely to see a scenario out of The Walking Dead.  While we have seen some devastating incidents, such as Hurricane Katrina, which had limited the effectiveness of law enforcement for a time, this is not the norm within disasters.  Some may be considering an extreme, perhaps apocalyptic, scenario, and wanting to protect themselves, which is fine.  Just be smart about it.

What are your thoughts on firearms in emergency kits?  How about the municipal storage of kits like Cannon Beach’s program?

Lots of food for thought…

© 2015 – Timothy Riecker

Emergency Preparedness Solutions, LLC

WWW.EPSLLC.BIZ

Most Disasters are NOT Extraordinary Occurrences – OR Crowdsourcing Volunteers

Tim Riecker, The Contrarian Emergency Manager Leave a comment

I listen to A LOT of podcasts.  While some are focused on emergency management and homeland security, most are pop culture related and have nothing at all to do with EM/HS.  At least not directly.

Listening to a recent podcast, it struck me how often the hosts mention disaster-related occurrences.  During this podcast there were several mentions of disaster related issues including the Louisiana theater shooting (which was breaking news while they were recording) and the Tom Selleck legal drama in California over stolen water (which ultimately relates back to their drought issues).  The same podcasters (one of which is in New England, the other in the National Capital Region) often comment through the year on weather-related incidents which impact them and others including winter storms, flooding, and warmer weather storm damages.

The point is that most disasters are not extraordinary occurrences.  Routine incidents aside, some measure of disaster occurs fairy regularly, certainly around the world and even just within any of our nations.  Turn on the news tonight and see for yourself.  So WHY, I ask, is there such a mentality with the general public (and maybe even with us public safety types) about disasters being out of the ordinary occurrences?  Sure they don’t happen within our own jurisdiction every day, but they happen somewhere EVERY DAY.  I’m not saying we have to be paranoid about it, but I see the COMPLACENCY getting WORSE.  We discuss preparedness often, and the aspect of getting the public better engaged in preparedness almost as much, yet we have yet to see real, meaningful success in this.

We’ve recently seen a bit of a paradigm shift in how we deal with climate change (insert groaning sound here).  For many years we tried to prevent it, as if we could.  The reality is that part of it is influenced by the actions of humanity and part of it by the natural cycle of our planet.  There are things we simply shouldn’t be doing and we still need to work on those, but we have also come to grips with the inevitability of the impacts.  We have realized that they will happen no matter what we do and we have decided that we need to ADAPT in order to survive.

Adaptation is an important realization for us (I’m now speaking in generality – not just climate change issues).  If there are things that we pound our heads against the wall over in futility, such as public engagement, maybe we are doing it all wrong?  I’m not saying that we stop trying to engage the public.  There are certainly successes we have seen, but I don’t think we are seeing the return on investment we should be.

Let’s look at society today.  People seem to have less time ability interest in volunteering or committing to efforts ahead of time.  We have to understand and acknowledge that first and foremost.  Have we turned into soulless uncaring creatures?  No, of course not.  We have just seen a shift in culture.  Trying to fight this culture is foolish.  Instead, we need to adapt.  How do we adapt?

Social media is the greatest embodiment of our need for instantaneous information and feedback.  It doesn’t take much preparation (download some apps, create accounts, find friends).  The vast majority of the information that rolls across the screen is crap, but every once in a while there is a worthwhile nugget that will garner some responses.  Sometimes (usually disasters or a new statement by Donald Trump) information that comes across garners a great deal of attention and people want to take action.  Do they know how to take meaningful action?  Often not.  But they will follow along with the good ideas of others.  (aka leaders).

Let’s broaden this concept within public engagement.  What this essentially comes down to is managing spontaneous volunteers – a concept we have seen much need for in EM for years.  I think we need to emphasize this more than ever.  We also need to update the way we think about it.  These spontaneous volunteers will not only show up at town hall, the fire house, local diner, or house of worship; they will show up online via Twitter and Facebook.  They will be locals, they will be from out of state, across the country, or across the planet.   ALL of them can be engaged.  Let’s crowdsource volunteers in emergency management.  We just need to identify how to engage them.  Identify gaps and figure out how these good natured people can fill those gaps with little no upfront investment of time or effort on their part.  Build plans that address spontaneous volunteer engagement – both in the physical aspect as well as virtual.  Train to these plans and test these plans.  Let’s stop struggling against old ways of thinking.  Improvise, adapt, and overcome.

As always, I’d love to hear your thoughts on this.

I do want to take a moment to thank my followers and readers – something I don’t do enough of.  Your support and comments are greatly appreciated.  Also, if you like my blog, spread the word.  Please feel free to forward/repost/retweet to friends, family, colleagues, and complete strangers.

©2015 – Timothy Riecker

EMERGENCY PREPAREDNESS SOLUTIONS, LLC

WWW.EPSLLC.BIZ